Apple’s Latest iPhone Ad Ignores Fans To Chase Cool Factor

Apple’s latest iPhone 6S advert goes for the cool factor, reiterating the message of the iPhone 6S’ power and the idea that ‘nothing has changed’ with its smartphone. Apple has left behind the influencers with this marketing campaign, and is focused on the general consumer market. In short the iPhone is no longer special.

from Forbes – Tech http://ift.tt/1PuUi5f
via IFTTT