The cloud can bring that rock star treatment to the physical world, where anyone equipped with a smartphone can try on, touch or taste products to ensure the perfect purchase. As smartphone payment systems evolve, geo-location tracking has the possibility of alerting retailers the minute a valued customer walks into their store. This, combined with knowledge of what that customer likes, offers a valuable opportunity for a very personalized service and rewards programs.

from Forbes – Tech http://ift.tt/1YEXpc0
via IFTTT