The new music video for Coldplay’s “Adventure of a Lifetime,” the first single from the band’s upcoming album A Head Full Of Dreams, is an extravagant effort on the part of Coldplay to flex their creative muscles and assert their relevance in an increasingly digital world. Released yesterday on Youtube, the video was created in collaboration with the Imaginarium, a British performance capture studio that has worked on international blockbusters like Rise of the Planet of the Apes, and Mathematic, a Paris-based visual effects, animation, and motion design studio with previous experience in making music videos for Rihanna, Drake, Snoop Dogg, and Alt-J. The two studios wielded their forward-thinking design and tech skills to paint a much more primal picture: Coldplay as a band of singing and dancing chimpanzees.

from Forbes – Tech http://ift.tt/1Xsx6J4
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