Leading database software vendor Oracle Corp. unveiled an ambitious program for cloud computing in the Oracle OpenWorld 2015 event last month. The company announced plans to expand its portfolio in Infrastructure-as-a-Cloud (IaaS), analytical cloud services, cloud applications, and cloud integration services. A major portion of the announcement was devoted to propounding the new Oracle’s new IaaS service, which pitches Oracle capabilities head to head against Amazon’s cloud arm, Amazon Web Services. In every market Oracle addresses, aims for the top. AWS is the de facto leader in public cloud computing and its dominance in IaaS is undisputed. Oracle also faces heavy competition from Microsoft’s Azure and Google, both of which are already heavily entrenched in the cloud industry as basic service providers. Thus, Oracle faces an uphill battle in carving out a market share for itself in what is arguably the most competitive segment in the software world.Leading database software vendor Oracle Corp. unveiled an ambitious program for cloud computing in the Oracle OpenWorld 2015 event last month. The company announced plans to expand its portfolio in Infrastructure-as-a-Cloud (IaaS), analytical cloud services, cloud applications, and cloud integration services. A major portion of the announcement was devoted to propounding the new Oracle’s new IaaS service, which pitches Oracle capabilities head to head against Amazon’s cloud arm, Amazon Web Services. In every market Oracle addresses, aims for the top. AWS is the de facto leader in public cloud computing and its dominance in IaaS is undisputed. Oracle also faces heavy competition from Microsoft’s Azure and Google, both of which are already heavily entrenched in the cloud industry as basic service providers. Thus, Oracle faces an uphill battle in carving out a market share for itself in what is arguably the most competitive segment in the software world.

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