I have been covering the home improvement HaaS (humans as a service) space for a while now, and if there’s one thing I am evangelizing is that the notion of experience and scale matters. I know that sounds basic, but that’s the reality, and one that is challenged by some.  I am all for changing everything about anything, but when it comes to human nature and trust, these are difficult to build an algorithm around, host at Amazon.com’s AWS and call it a day. Scale is obvious as companies need a wide swath of quality data and need powerful cloud systems to process it in real-time and provide the most relevant results to the end user. This is true at Uber, Instacart and isn’t about just taking your big idea to the Apple iPhone and Amazon.com AWS.

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