Leading customer relationship management software vendor Salesforce.com continued its relentless streak of strong revenue growth in the third quarter of fiscal 2016. (Fiscal years end with January.) We have reflected on the recently reported quarter at length and offer the following analysis. Salesforce’s farsightedness in expanding its portfolio beyond CRM has paid off in a big way. The unabated growth can be attributed to the success of its products even outside the CRM category, which has long been dominated by Salesforce. Until last year, the Sales Cloud accounted for over half of the company’s total revenues. This status quo is now changing rapidly with the Service Cloud outperforming the other divisions by a wide margin. It is set to catch up to the Sales Cloud gradually.

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