Fossil (in collaboration with Intel) has unveiled a stylish Android Wear watch, the Fossil Q Founder. Yep, the one they’ve been teasing since August.

It has a steel chassis and a round display (with a Moto-like “flat tire” display) and comes with a selection of steel and leather bands. Fossil has prepared several companion apps that will help you load a new Fossil dial – one you download or one you make yourself.

The Fossil Q Founder smartwatch can track your activity – walking, running, jumping – and the Q Curiosity feature will alert you to interesting details on your surroundings.

“Technology is a major disruptor in many industries right now – even fashion. But to successfully merge the two, you need to have the fashion design expertise and focus on it first,” said Jill Elliott-Sones, chief creative officer at Fossil.

The smartwatch is powered by Android Wear and supports Android (4.4+) and iOS devices (iPhone 5 and later, iOS 8.2+). The retail package comes with a wireless charging dock. There’s no word on screen type or resolution, no mention of water resistance either.

The Fossil Q Founder will go on sale today in select Fossil stores, starting at $275. It seems that the initial units will come with a stainless steel band, the leather band option is marked “coming soon.”

By the way, if this one is too gadget-y for you, the Q Grant smartwatch has a classic look (with physical dial and arms) but more limited functionality.

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