As my former boss, HBS strategy guru Michael Porter explained in Competitive Advantage, if you want to earn better profits than your rivals, you have two strategies from which to choose:
Low cost producer — set your prices lower than rivals and get your costs well-below the price; or
Differentiation — give customers such great product benefits that they’re willing to pay you a higher price than rivals’ — and your costs.

from Forbes – Tech http://ift.tt/1QC4Oaw
via IFTTT