Real Madrid C.F. has figured out what it takes to win on the soccer field. The world’s most valuable soccer team, with a valuation of $3.26 billion, calculated in May 2015 by FORBES, is now doing what it can to assert its dominance off the field of play. Placing a priority on social media expansion, Real Madrid has honed in on one particular platform — Snapchat — and has brokered a deal to become Snapchat’s first individual sports team with an “Official Story.”
The first Official Live Story for Real Madrid will capture this coming weekend’s highly anticipated match-up against FC Barcelona in what is referred to as ‘El Clásico’. It is a high profile event wherein Snapchat hopes to capture the best from a fight between Liga BBVA’s first place (Barcelona) team against the second strongest (Real Madrid) in the league.

from Forbes – Tech http://ift.tt/1HXKXQt
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