TAG Heuer unveiled their answer to the Apple Watch in an attempt to show that Swiss watchmakers are still relevant in a wearable age. They failed. The specs are impressive enough, but that’s not what the failure is about. TAG has managed to undermine its own luxury status with this rather knee-jerk release and the subsequent announcement from CEO Jean-Claude Biver that by paying an additional premium, you can convert the smartwatch to a more traditional Carerra with a real Swiss movement when it becomes outdated.

from Forbes – Tech http://ift.tt/1NHh9bR
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