Smartphone sales may have cooled somewhat in major markets like the US but emerging markets like China, the Middle East and Eastern Europe are massive growth areas. These are the markets ARM will be targeting with its forthcoming SoC (System On Chip) processor architecture the company has unveiled today. ARM’s new Cortex-A35 is a 64-bit low power variant of the ARMv8 architecture that’s slated to address the lower cost, high volume smartphone designs in emerging markets. The company’s architecture IP licensing model has long been a leader in smartphone processor designs with virtually all the major manufactures from Apple to Samsung, Motorola, LG and many others employing processors that make use of the technology. ARM’s current generation ARMv8 architecture can be found in chips like Qualcomm’s Snapdragon line, including the recently announced Snapdragon 820, as well as Apple’s A7, A8 and A9 series processors.

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