The external partners that you decide to align your business with can either positively or negatively impact your short and long term success. They can either lift your business up to reach greater levels of significance or pull your business down — making you vulnerable and guiding you down a path of ineffective decision-making. Relationships with external partners (vendors, consultants, advisors, non-profit organizations, etc.) can either make you stronger and wiser about your future, or they can weaken you and blind you to the opportunities perhaps right in front of you. As a leader, do you grow complacent and allow business relationships to continue without assessing the real value they provide, or are they keeping you on your toes? And are you keeping them on their toes, anticipating when the relationship is at risk of being taken for granted and demanding that they step up their game?

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