Entering the biggest buying season of the year, retailers are once again desperately trying to get registers to ring with door busters, deep discounts, and BOGOs. Buyers have traditionally viewed sale price at the actual moment of purchase as the one and only chance to define an item’s value. However, savvy shoppers are learning they can extract value from home inventory long after the original point of purchase by considering resale possibilities upfront because of online resale markets. Though currently small, online resale marketplaces are among the fastest growing segments in retail, with annual growth estimated at 7%, according to a recent study by ThredUp, one of the largest online resale marketplaces.

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