According to Mary Meeker?s 2015 Internet Trends report, vertical viewing has increased fivefold, from a mere 5% in 2010 to 29% in 2015. As media consumption continues to shift from traditional desktop screens to mobile, marketers must consider how vertical content will fit into their digital marketing strategy, especially when appealing to millennials on Snapchat and Periscope.

from Forbes – Tech http://ift.tt/1S6QFQe
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