In a time where the most iconic traditional platforms for black entertainment and culture are enduring evident declines in revenue and patronage due to the digital revolution, a void has opened for a millennial-driven media outlet to emerge and represent the progressive voice of today’s generation. As Hip Hop culture continues to expand its global influence, the intersection of content and technology presents a unique opportunity to shape a new narrative around what young African Americans consider cool, cutting edge, and aligned with their diverse lifestyles.

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