Mexico is emerging as Latin America’s most important hub of digital journalism. At a time of turbulence in the global media market when traditional news organizations around the globe are being tossed around by tempestuous financial currents, many of Mexico’s most prestigious journalists are jumping ship, preferring to build their own digital news start-ups and navigate the difficult waters on their own. Standouts from Mexico’s new generation of digital media startups include SinEmbargo, El Daily Post, Horizontal, Chiapas Paralelo, Animal Politico and Emeequis. During a recent interview, SinEmbargo’s Director of Content Rita Varela told me, that Sin Embargo is pulling in an average of between 17 and 18 million unique visitors a month. Embracing social media has helped SinEmbargo connect with readers checking for news on their phones and tablets. “We’ve gotten a good response. We have high-quality readers; young people, students, graduates, professionals, politicians, business people, and social leaders. It’s the cream of the crop. We have a very elite profile of readers,”  she told me.

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