“Health insurers traditionally try to help people through our call centers, but our approach now is to push innovations that make the provider community more successful,” said Henry Wei, Senior Medial Director in Aetna’s Innovation Labs and 2012 White House Innovation Fellow.
In 2011, Dr. Greg Steinberg was asked by Dr. Lonny Reisman, Aetna’s Chief Medical Officer at the time, to start and develop Aetna’s Innovation Labs. The team was tasked with identifying clinical and technology ideas that can improve the efficacy of the medical care its policyholders receive.
“Better outcomes are good for patients,” according to Steinberg. “Since there’s an explosion in healthcare data and technology, we’re focused on finding the small number of initiatives that aren’t just possible, but have a reasonable likelihood of success.”

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