In healthcare, consumers are once removed from not just payment, but also decision-making. In spite of this disintermediation, health and wellness is innately individual. In parallel, consumer adoption of health and wellness related technology is soaring. It begs the question: As digital health approaches critical mass, who will lead the charge for healthcare consumerization and more importantly, who in healthcare will be there to welcome them? Will it be enterprise companies like Samsung Electronics, Apple Inc., Microsoft, Cisco Systems and Hewlett-Packard? Or will the giants continue to focus almost exclusively on optimizing legacy health care? Or will it be emerging players like Zephyr, Polar, Sano Inc., Sproutel Inc. and LiveMD — disruptive forces emerging to respond to real end consumer needs?

from Forbes – Tech http://ift.tt/1H2OOv2
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