“Viewability is kicking brands and agencies in the gut,” said  Mark Yackanich, CEO of Genesis Media, in a recent extensive interview. Genesis Media recognized  problems associated with fraud and viewability as early as 2010, when the company was founded. With ever increasing demand for video ad inventory (which eMarketer has estimated will reach $7.5 billion in the U.S. this year, up about 42% from the year before) Yackanich believes his company can give advertisers the video ad inventory they want with the viewability relief they need.

from Forbes – Tech http://ift.tt/1XLG9Bz
via IFTTT