The digital divide doesn’t just apply to individuals, SMBs are often at a technology disadvantage in the digtial age. The commodification of IT has a democratizing effect that allows organizations without an army of IT staff exploit the same technology as multinational corporations. As IT becomes increasingly commodified and vendors struggle to differentiate cookie-cutter products, simplicity and embedded automation that mask sophisticated features are one way to create a competitive edge and address underserved markets

from Forbes – Tech http://ift.tt/1KRMnGE
via IFTTT