Disclosure: I own shares of MSFT
Successful companies usually give rather than take business strategy lessons.
But Microsoft seems to be open to taking lessons. When it comes to its gadget strategy, that is.
And the lessons come from the world’s gadget master, Apple.
The first lesson is that consumer gadgets can be very profitable business — when the software and the hardware are bundled right.
The second lesson is that retail stores can help gadgets pass the market test, when those gadgets are made right and the stores are staffed with the right people. Consumers have the opportunity to experience the gadget’s functions, and compare and contrast them with competing functions. Besides, gadget retailing can be a profitable enterprise.
Apparently, Apple has done both right, as evidenced by its hefty operating margins, and robust revenue and earnings growth rates.

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