Digital humanism might sound like an oxymoron, but the prevailing wisdom is that a company is only as strong as the people in its surrounding communities. It makes perfect sense in a hyper-connected world. In less than five years, 2.5 billion people will connect with each other across social networks, the number of connected devices will total 75 billion, and the volume of global business trade between connected businesses will reach a whopping 65 trillion. I came by these statistics listening to a recent episode of SAP’s Coffee Break with Game-Changers entitled, Business Networks and the Digital Economy: Ready for Digital Humanism?. Hosted by Bonnie D. Graham, the episode featured four innovation experts, (including Graham), who powered through a swath of compelling topics relevant to both consumer and B2B marketing professionals.

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