IBM IBM +1.44% is getting serious in its bid to expand its presence in the weather business. This morning, IBM announced its purchase of The Weather Company. This acquisition encompasses all The Weather Company’s product and technology platforms, B2B, mobile and web properties, including the Weather.com, Weather Underground and The Weather Company brand. The company’s TV asset, The Weather Channel, will not be acquired by IBM, but will license weather forecast and analytics from IBM under a long-term contract. Financial terms were not disclosed.

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