By Mark Lehew, Vice President, Strategic Growth Enterprises, SAP
Over the last century, advances in technology have revolutionized sports. In the 1920s, radio stations began airing boxing matches, bringing the sounds of live competition to millions of people for the first time. By the 1940s, television networks were broadcasting games, and fans could actually see their favorite athletes run, jump, and hit from the comfort of their homes.  As the sports media grew, so did our ability to engage with the competition we crave. 
Thanks to the Internet and mobile devices, we can follow every game anywhere at any time.  As a result of this technological transformation, the lines between sports, entertainment, and media are blurring, which has enabled sports to quickly grow into a $100 billion global industry.
The big data revolution is here
We are still in the early stages of a new era in sports: the era of big data. Most sports fans love statistics. Goals, points, runs, saves.  They are the tools of the trade. But it’s only recently that we began paying attention to advance data, or analytics, which was strange and controversial just 15 years ago.

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