Ask anyone familiar with the current Kia Optima, “What do you think of Kia’s midsize sedan?” and you’ll hear phrases like “great styling” or “looks like a luxury car” or “lots of value for the money.” Not a bad set of impressions, and proof Kia nailed the last Optima redesign in terms of exterior styling and feature content. In fact, if the Optima struggles with anything it’s awareness, with many Americans still oblivious to the Optima’s compelling value statement. These folks likely assume the Optima is a European luxury sedan when they see one on the road, an understandable error given Peter Schreyer, Kia’s head of design, worked at Audi for 15 years before transferring to Kia in 2005. Schreyer created one of the most attractive vehicles in the midsize sedan category when the third-generation Optima debuted in 2011.

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