Inside Forbes: A Rallying Cry for Our Times — ‘Go Mobile or Go Home’

I remember the scene like it was yesterday. The ground floor conference room in AOL’s Dulles, Va., headquarters looked out over a parking lot. The curtains had that Motel 6 feel. The folding chairs were beyond uncomfortable. And the coffee that frigid morning was awful. Almost 15 years ago, about 75 AOLers gathered to hear that broadband would one day take over and that we needed to get in the game. No one listened, no one cared. The journalists yawned. The VP’s counted their option grants. The marketing folks fantasized about blitzing America — again — with sign-up discs. Worry about broadband? Dial-up subscriptions were strong, business was great. We should have paid attention. Within years, AOL became an also ran in a high-speed universe.

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