Marketing today is a big opportunity and a challenge. The opportunity is we have more tools at our fingertips than we’ve ever had in history. It has never been easier to connect with our customers, to tell stories and create meaningful customer experiences. Despite this opportunity, it takes hard work–and working differently than we have in the recent past. Like any habit, good marketing comes down to the day to day practices of the modern marketer. I find the practice of marketing fascinating today because it’s not just about sending out messages, it’s about listening, understanding and engaging. There is more room to build relationships in thoughtful ways. We send out messages and consumers actually respond! In the past this wasn’t possible with an ad on a billboard, in a magazine or even on TV. Now in marketing you know more about your audience than you ever did. It’s an exciting time to be a marketer, and it’s time to approach marketing differently.

from Forbes – Tech http://ift.tt/1GdUL8v
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