If you’re looking for examples of companies that understand the power of social customer service look no farther than Starwood Hotels. This hospitality company embraces social customer service and has scaled their program in an admirable way. They are one of the few companies that leverage social customer data to create powerful customer experiences for their hotel guests. Michael English serves as the SVP Customer Contact Centers for Starwood Hotels. Starwood owns brands such as St. Regis, The Luxury Collection, W Hotels, Westin Hotels and Resorts, Le Méridien, Sheraton, Four Points, Aloft, and Element. I had the opportunity to ask him a few questions about the work he’s doing at Starwood. Check out our interview below.

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