One year ago, the word ‘eSport’ had no real significance. A culture of hardcore video game players existed, but they were just that — people with a serious interest in playing video games for pleasure. Seemingly out of nowhere, the eSports industry started to be taken seriously . Mega-agency WME | IMG is representing professional eSports players and teams. Marketing and media agency rEvolution has made acquisitions in the space and created a new eSports consulting subsidiary rEvXP. Now, award-winning global engagement marketing agency GMR is getting involved in the eSports space with the announcement that it has launched its own eSports consulting practice.

from Forbes – Tech http://ift.tt/1RctSli
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