Dell-EMC Fall Into Classic Disruptive Technology Trap: Pushing Further Up Market

The Dell-EMC amalgam makes a lot of sense through the close-focus lens of short-term synergies, protecting established enterprise customers and horizontally filling out a legacy product portfolio, however strategically it looks to be more an act of reactive weakness, if not desperation. While the combined entity will be a powerhouse of traditional enterprise IT products, it does nothing to address the growing disruptive threat from public cloud services like AWS. Indeed, the deal is a typical example of established market leaders focusing on narrower and narrower slices of high-end customers as a disruptive technology erodes its entry-level and mainstream base.

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