No one likes to be kept in the dark. Every successful corporate strategy is built upon comprehensive data analysis. By capturing all the facts – and later analyzing and categorizing these points – executives can make the best informed decisions. Unfortunately, far too many business conclusions are drawn in the absence of critical facts. Executives are challenged with untapped, unknown or just “buried” data – putting effective decision-making at risk. For this reason, many CIOs are now taking a second look at their infrastructures – and shining a light on “Dark Data”.

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