Marketing is at a crossroad. On one side is the customer; on the other is the brand, the marketer in the middle. Pace-setting CMOs have openly surrendered to the fact that the buyer is in full control of vendor relationships, not just of the purchase cycle. The result is the rise of customer co-created marketing. What does customer co-created marketing actually mean?

from Forbes – Tech http://ift.tt/1N2NZll
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