The explosion of video is a huge revenue opportunity for social networks, and Twitter doesn’t want to miss out.

The microblogging site on Thursday said it is launching a test version of a new advertising product that makes it easier for marketers to buy video ad spots and for publishers to profit from video content. The product works through an automated process: Content creators upload their videos to Twitter, and brands target categories of videos in which they want their pre-roll ads to run. Publishers are paid the majority of the ad revenue, and brands can choose to target specific types of users on Twitter, for example, based on users’ age or interests, Twitter said.

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