The online publishing startup launched updated versions of its website and Android and iOS apps on Wednesday. The overhaul, in part, included new editing and writing tools, such as the ability to mention other Medium users in posts, a new discovery tab for finding posts and responses, a more modern-looking logo, the ability to publish to Medium through custom website domains and the launch of a publishing API, which allows users to write in other desktop or mobile editors and publish directly to Medium. Williams said earlier this year that Medium doesn’t have a meaningful amount of revenue. However, the company is working on new native advertising solutions and subscription models to help writers and publishers profit from using the site. Williams also announced the debut of a content partnership program in which a small group of independent and commercial publishers, including The Awl, Discovery Communications, Fusion, Steven Johnson?s How We Get To Next, Mic, MSNBC and Time Inc?s Travel and Leisure will create new and cross-posted content for Medium.
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