In the old days companies would differentiate their services with logistics or price. While some companies today differentiate on quality, customer experience remains the most competitive tool to differentiate that we have today. The Chief Customer Officer is becoming an increasingly important role for the organization in its effort to drive a powerful customer experience. Internal influence is something very important when it comes to customer experience. The Chief Customer Officer is a key influencer within the company. Some CCOs have responsibility for account management and customer service. Others are purely influencers there to liaz with the other departments. It’s important to have a CCO who has internal power who can impact change. If not you risk not having someone advocating for the customer at the highest levels of the organizations. Your customers are your most important stakeholders. You don’t have a business without customers. You won’t be sorry by hiring a key influencer who advocates for the customer experience.

from Forbes – Tech http://ift.tt/1jNuGCY
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