The Tech That Got Obama Elected Will Now Fire Ads at You
Even as the rest of us forgo the boob tube for hours of Internet-enabled binge watching, political campaigns still cling to the allure of the 30-second TV spot. The problem, as most other industries have figured out, is that television is kind of a crapshoot, compared to all the fine-tuned ad targeting that’s possible through online platforms like Facebook and Google.

October 7, 2015 at 10:40AM
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