Let’s face it: Not all customers are created equal. Some customers are your lifeblood; others seem to drain the life out of you. Different customers drive different degrees of revenue, just as they require varying costs to serve. Understanding these distinctions, and adapting your interactions and the offers you extend, can determine how much incremental revenue/profit you’re able to realize from each customer engagement.

from Forbes – Tech http://ift.tt/1GwtZCH
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