Box has always tried to differentiate itself from the plethora of cloud file sync-and-share startups by focusing on enterprise customers and their requirements. This led the company down the path of providing greater management control over users and content. At the company’s recent Boxworks developers conference, Box made clear its larger ambitions of becoming the content management platform in the cloud for all comers: enterprises, third-party app developers and their customers. I analyze the strategy and its implications.

from Forbes – Tech http://ift.tt/1LyOrKD
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