While referral marketing is a fairly new concept in the marketer’s toolkit, word-of-mouth has been around since the beginning of time. Referral marketing is a proven strategy for promoting products to new customers, often by word-of-mouth. Ambassador, a customer referral company founded by CEO Jeffrey Epstein, is enabling enterprise brands to bring the power of word-of-mouth marketing into the digital age.

from Forbes – Tech http://ift.tt/1WKwjiU
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