Amazon?s stock has run up by over 40% over the past six months, on positives factors such as improvement in profitability and high growth in the cloud services business. In addition, the company?s sales growth in the international region also saw significant acceleration during the most recent quarterly results. We think the company will continue to outperform the global e-commerce market in the coming years, owing to its various competitive advantages. These include the Prime program, along with access to a huge network of fulfillment and delivery centers. As a result, Amazon will continue to offer more innovative and faster delivery methods to its customers over our review period, in our view. However, investors must watch out for increased competition from Alibaba, eBay, traditional retailers (such as Walmart and Target), and new entrants such as Jet.com, as these could potentially limit market share gains for Amazon over the next five to ten years.

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