No surprise to Silicon Valley, Twitter cofounder and Square CEO Dorsey is back as Twitter’s official CEO, a role he had held for about a year from 2007 to 2008.

On a conference call on Monday announcing his appointment, as everyone expected, Dorsey made it clear that Twitter’s product roadmap sits at the core of his plans. The CEO offered few specifics and didn’t announce any new product features. However, he offered some insight into his strategy as one based on the notion that if a product is evolving and working well, everything else, from user growth, to internal morale and talent, will fall into place.

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