Tim Cook’s Apple Has Forced the Whole Tech World to Realign


Tim Cook’s Apple Has Forced the Whole Tech World to Realign
The company’s long resurgence under Steve Jobs came from devices designed for mass appeal — tech for generalists, not the specialized worlds of work. But then a funny thing happened. Apple customers didn’t start demanding new devices for work. They adapted their work to the Apple devices they already had.

October 3, 2015 at 03:00PM
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