According to Forrester, 97% of CMOs think marketing needs to do things they have never done before to continue to be successful, but a full two-thirds of CMOs find it very difficult to keep up with the changes that affect their world. The consumer attitude to marketing and advertising is also changing faster than the CMO can keep up.
Banner ads are rejected at rates greater than 99%.
The average click-through rate for display ads is 0.11%.
Mobile banner ads have an average click-through rate of  just 0.35%.

from Forbes – Tech http://ift.tt/1PW4hNr
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