As Apple fanboys and girls queue for hours at the Apple store for the new iPhone 6S, Ford spokesperson Alan Hall wants you to remind you that not everyone has an iPhone. Neither does everyone have an Android. There are other phones, such as Windows and BlackBerry still in the wild, especially in emerging markets, and they all require vehicle integration. This means that while automotive manufacturers are working out whether–or most likely how–to integrate Apple CarPlay and Android Auto into their vehicle pipeline, these aren’t be-all-end-all solution for car manufacturers. Not by a long shot. The connected car war is just getting started.

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