As my colleague Bill Franks recently pointed out on his blog, there is often the perception that being data-driven is all about technology. While technology is indeed important, being data-driven actually spans a lot of different areas, including people, big data processes, access, a data-driven culture and more. In order to be successful with big data and analytics, companies need to fundamentally embed it into their DNA.

from Forbes – Tech http://ift.tt/1MEcWmP
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