For the past couple of decades, firms such as Shoppertrak and Nomi have been tracking and analyzing shoppers as they move through retail outlets, using technology such as video cameras and break beams to understand how many people enter a store, where they go and what they do. Now these established firms and newer competitors, such as Euclid Analytics, are taking advantage of mobile phone technology to gather shopper data.

from Forbes – Tech http://ift.tt/1FCUFGJ
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