The newest line of My Little Pony toys is definitely not for kids.
Hasbro Inc. and Integrity Toys, Inc. are collaborating on a “high end collectible” series called ❤ My Little Pony, exclusively designed (and priced) for adult fans of My Little Pony: Friendship is Magic. These fans are colloquially called Bronies, a mostly adult, male Internet-spawned fandom with an unusual cultural position which is nearly as mainstream as My Little Pony itself.
See also: Bro’s Little Pony: YA Novel Tackles Hasbro Show’s Unlikely Audience
“There’s a tremendous adult market,” Integrity Toys spokesperson Carol Roth said in an interview. “Bronies have inspired entire pop culture phenomenon. The reality is most My Little Pony collectors are in their 20s to 60s and possibly even older than that.”
Ever since My Little Pony: Friendship is Magic revived the sparkly equine franchise in 2010 and attracted a massive adult following of bronies, Hasbro’s My Little Pony line  is in an enviable position for a toy company, balancing two very different audience demographics.
My Little Pony isn’t the only children’s toy franchise to court adults in an attempt to attract multiple demographics. Mattel offers the Barbie Collection Exclusives series of high-end dolls with three-figure price tags. Sanrio has a similar approach, offering a $1,365 Hello Kitty diamond ring alongside its empire of merchandise for young girls. Disney collaborates with luxury women’s brands to provide princess products designed less for little girls than their mothers—their Dooney & Bourke collection pairs Disney whimsy with $100 handbags.
These franchises are far different than bronies, who have only recently discovered Hasbro’s My Little Pony brand and have done so en masse.

from Forbes – Tech http://ift.tt/1Wnnuey
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