As more music streaming services and social media apps announce their transition into original content, the battle for positioning remains unpredictable. Power players like Apple Music and Spotify have yet to make a very definitive shift beyond sharing and discovering music to solidify their identity as digital content providers. Snapchat has experienced notable success as more brands and media partners experiment with different formats that tap into the existing user experience. Netflix and Hulu have mastered their market, creating network-caliber programming designed for the second-screen generation.

from Forbes – Tech http://ift.tt/1Pwml0l
via IFTTT