As Senior Vice President of Brand Strategy and Marketing Communications at Deutsche Telekom, Hans-Christian Schwingen has been responsible for brand strategy and marketing communications at Deutsche Telekom since October 2007.  In 2010, the prestigious trade publication CAMPAIGN added Schwingen to its Global Power List for his systematic positioning of the company as an emotionally charged brand (“Life is for sharing”).  In 2011, Deutsche Telekom won the brand award for Best Brand Relaunch.
From 1999 to 2007, Hans-Christian Schwingen was Head of Marketing Communication at Audi AG, where he was responsible for the Audi brand in areas of advertising, customer and retail marketing, trade fairs and events, and sponsorship and product placement. Prior to this, he worked for Springer & Jacoby from 1990 to 1999 as a unit managing director and member of the managing board. Uli Reese
Uli Reese, an award-winning audio branding strategist and President of iV2, sat down with Schwingen to talk about the importance of music in branding. The interview forms part of a series, due to be published as a book titled “Great Minds on Music, Brands, and Behavior.” The project also serves as Reese’s thesis research for an executive MBA at The Berlin School of Creative Leadership. 

from Forbes – Tech http://ift.tt/1KKfh0e
via IFTTT