Swiss Insurance Company Wants Higher Premiums For People Who Don’t Wear Fitness Trackers

CSS wants people to walk more. In July, the Swiss health insurance company launched a pilot program with 2,000 volunteers to collect data on how far each person walks in an average day, according to Swedish news site The Local. Using fitness trackers connected to the company’s private network, the company says it wants to use the gathered data to make special offers “tailored” to individuals.

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